Services
Optimization is an important element of a growth strategy, as it helps a business to operate more efficiently and effectively. This can involve streamlining processes, identifying and eliminating bottlenecks, improving customer experience and making use of data and analytics to make informed decisions. Optimization gains even more weight when you operate in saturated markets, where competition is intense and there may be limited opportunities for growth. In such conditions it is especially important to increase productivity and reduce costs.
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We offer optimization consultancy in the field of commercial efficiency, strategy and branding:
Express
Personalized Customers Centric Recommendation
Personalized marketing Recommendations based on neuromarketing evidence.
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After audit of your current marketing strategies we will deliver to you personalized marketing recommendations based on evidence and latest neuromarketing research to boost relevancy of your brand (positioning, value propositions, pricing strategy, content and new business development).
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You will get 10 - 20 personalized recommendation, prioritized by impact, effort, cost and risk. This optimization express project will give you:
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more customers by optimizing your website, ads, promotions and pricing;
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leverage existing customers by improving their spendings, loyalty, worth of mouth and reviews they give you
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make your brand and message persuasive.
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This Express optimization program is most economic way to boos performance, both for large and small businesses.
Unlock the true potential of your website.
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CRO (Conversion Rate Optimization) is an exhaustive and disciplined process of increasing performance efficiency based on website visitor behaviour to help improve the probability of the visitor taking desired actions (conversions).
It consists of quantitative and qualitative research for identifying problems or issues your website (LP, app) has, and turning those into hypotheses that you can test and improve.
Accelerated Optimization
Accelerated optimization program for the key digital experiences for e-commerce and SaaS.
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When you are short with resources or can't afford to wait for full CRO program result, we highly recommend you to apply for the Accelerated Optimization Program. The key benefits of that program are reduced investment into Customer Research and getting results faster than in a full CRO program.
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How does it work? We will focus on optimizing the key 6 digital experiences of your customer journey, which determine the success in conversion in highest degree. Those 5 digital behaviour experiences are: Arrival, Navigation, Decision, Checkout, Payment Experience and Customer Support.
Website Audit
Learn what is not working and why on your website.
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A website audit is a process of evaluating the technical, on-page, and off-page elements of a website to determine its visibility, usability, and effectiveness. The goal of a website audit is to identify problems and issues with a website that could be hindering its performance, and to make recommendations for improvement.
Key elements included in a website audit include:
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Technical issues such as broken links, slow loading times, and mobile responsiveness.
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On-page elements such as title tags, meta descriptions, and header tags.
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Off-page elements such as backlinks and social media presence.
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Usability and user experience, including factors such as navigation, layout, and content quality.
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A website audit is important part of maintaining and improving the performance of a website.
Growth Strategy
Roadmap
Discover sources of growth for your business without overwhelming investments.
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Coming soon.
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Price Strategy
Optimization
Are your prices reflecting consumers value perception?
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Customer
Research
Know how to address deepest Pain Points and create Persuasive Content.
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Coming soon.
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Digital
Product
Development
Apply the principles of Consumer Neuroscience to mitigate mistakes
at the start!
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A website audit is a process of evaluating the technical, on-page, and off-page elements of a website to determine its visibility, usability, and effectiveness. The goal of a website audit is to identify problems and issues with a website that could be hindering its performance, and to make recommendations for improvement.
Key elements included in a website audit include:​
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A website audit is important part of maintaining and improving the performance of a website.
Value Proposition
Crafting
Clear and differentiated Value Proposition is your the best Salesman
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A Value Proposition is a promise of value to be delivered,the primary reason a prospect should buy from Brand. It should be a clear statement that explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation).
If you get it right your Brand stand out, your marketing decision are easy to take and most importantly your revenue shows it!
Brand Relevancy Optimization
Are your brand is highly relevant for your key segments ?
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Coming soon.
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Brand Emotional
Consistency
Define and implement your brand emotional hooks that works on all digital platforms.
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Coming soon.
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Brand Positioning Audit
Revaluate your positioning as market volatilities brings consumer behaviour change
A brand positioning audit allows you to understand how your customers view and interact with your business. It empowers you to gain insight that will outline strengths and weaknesses on your brand and uncover growth opportunities.
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A brand audit enables you to spot your business strengths, opportunities, and areas of improvement based on statistical data, customer research and stakeholder insight against your competitors.
An audit is essential for building a strong brand, particularly in unstable market conditions. More than 50% of marketing strategies fail, performing a brand positioning audit will help you to identify new, data based and creative ways to make your brand resonate with customers.